CLEANSE & PREP
Start with clean skin. Gently cleanse morning and evening to prepare your skin for maximum astaxanthin absorption.
Cruelty Free
Clean Beauty
made in the usa
Multiply the magic of every eye product you own.
Your eye cream shouldn’t sit on the surface it should sink in and work. Reusable Eye Masks are the secret weapon that transforms your favorite serums and gels into high-performance treatments, locking in moisture, boosting absorption, and delivering visible results faster.
The under-eye area is delicate, thin, and prone to dehydration which means even the best eye products can fall short without proper absorption. These premium silicone eye masks create an occlusive seal that helps active ingredients penetrate deeper, where they can actually make a difference.
Made from high-quality, skin-safe silicone, these masks form a gentle seal over the under-eye area. This occlusion prevents evaporation, allowing ingredients to absorb more efficiently while delivering instant cooling relief.
For best results, pair with Tight & Bright Eye Gel to intensify hydration, firmness, and brightening benefits.
Reusable Eye Masks are ideal for:
Designed to be reused again and again, these eye masks reduce waste while elevating your skincare ritual. They’re easy to clean, quick-drying, and always ready when your eyes need extra care. Because skincare should feel indulgent and actually work.
Yes. By creating an occlusive barrier, these masks prevent evaporation and help active ingredients absorb more deeply into the skin.
They’re safe for daily use and especially beneficial when your eyes feel dry, puffy, or fatigued.
Absolutely. They work with eye gels, serums, creams, and treatments enhancing whatever formula you apply underneath.
Wash with mild soap and warm water after each use, then allow them to air dry before storing.
Yes. The soft, skin-safe silicone is gentle and non-irritating, making it suitable for sensitive and mature skin types.
Polydimethylsiloxane (Medical-Grade Silicone) – Biocompatible, hypoallergenic polymer that creates occlusive barrier, enhancing product absorption while remaining gentle on delicate under-eye skin.
Platinum-Cured Silicone – Premium manufacturing process ensures purity, durability, and skin safety without chemical residues, suitable for sensitive skin and repeated contact use.
Non-Porous Surface Technology – Prevents bacterial growth and allows easy cleaning, maintaining hygiene standards while extending product lifespan for sustainable, long-term skincare use.
Flexible Elastomer Matrix – Conforms to under-eye contours for optimal contact and comfort, ensuring even distribution of pressure and maximum efficacy of underlying serums.
Polydimethylsiloxane (Medical-Grade Silicone), Platinum-Cured Silicone, Non-Porous Surface Technology, Flexible Elastomer Matrix

One day your routine works. The next, your skin feels dry underneath, extra sensitive, or like products just sit on the surface.
That's what hormonal shifts can do, especially in your 40s and beyond.
Purely Bella was made for this chapter: perimenopause, menopause, and beyond.
With formulas that support your skin barrier, soothe reactivity, and bring back that healthy-looking glow.
Perimenopause skincare for hyperpigmentation, dullness, and newly sensitive skin. Results-driven formulas designed to help visibly brighten and bring back your glow without overwhelming mature, changing skin.
90-Day Love It Guarantee

said their skin felt calmer and more comfortable

noticed deeper hydration (less tightness, more softness)

saw a healthier-looking glow with consistent use

felt smoother-looking texture and a more even feel
Each formula is built around high-performance, skin-supporting ingredients and made with clean, cruelty-free standards — no parabens, sulfates, phthalates, or synthetic fragrance.
Conforms to under-eye contours for optimal contact and comfort, ensuring even distribution of pressure and maximum efficacy of underlying serums.
Prevents bacterial growth and allows easy cleaning, maintaining hygiene standards while extending product lifespan for sustainable, long-term skincare use.
Premium manufacturing process ensures purity, durability, and skin safety without chemical residues, suitable for sensitive skin and repeated contact use.
Biocompatible, hypoallergenic polymer that creates occlusive barrier, enhancing product absorption while remaining gentle on delicate under-eye skin.
90-Day Love It Guarantee
Three simple steps to harness the power of astaxanthin and reveal your most luminous complexion; naturally and beautifully.
Start with clean skin. Gently cleanse morning and evening to prepare your skin for maximum astaxanthin absorption.
Close your eyes and mist Serenity Cooling Mist evenly over your face, neck, and décolleté, about 8–10 inches away.
While skin is still damp, apply our astaxanthin rich moisturizer in gentle upward motions.
Yes. By creating an occlusive barrier, these masks prevent evaporation and help active ingredients absorb more deeply into the skin.
They’re safe for daily use and especially beneficial when your eyes feel dry, puffy, or fatigued.
Absolutely. They work with eye gels, serums, creams, and treatments enhancing whatever formula you apply underneath.
Wash with mild soap and warm water after each use, then allow them to air dry before storing.
Yes. The soft, skin-safe silicone is gentle and non-irritating, making it suitable for sensitive and mature skin types.
We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at support@purelybella.com within 90 days of receiving your item.
No Return Required: You do not need to send the physical product back to us.
Once your request is approved, the refund will be automatically processed to your original payment method.
A simple lineup of clean, comfort-first skincare to help your skin feel calm, hydrated, and radiant.